The Engine of Exceptional Brand Performance
In the modern age, each brand – from the quirky niche to the one-in-every-household product –has the ability for a global reach. And that reality creates a cacophony of brands trying to get their message through. A brand engine that powers you through the traffic is needed in order to attract and keep customers, and – most importantly – drive sustainable revenue. Ziad Elias Zraikat draws on his decades of experience and has identified the four key drivers of a successful brand engine. These four elements inspire and inform all of The Bend Group’s work for its clients:
- Whether brands, products and service both new and old, credibility establishes you in the marketplace, keeping a brand top-of-mind among your current and desired customers as well as the culture at large. Authentic brands build trust and loyalty; we give you the means to make a promise to your customers that is kept, establishing longevity in the market and in your customers’ hearts and minds.
- For both the message itself and your customers’ perception of it, clarity about a brand and its products and services is the cornerstone its identity. While Ziad and The Bend Group access a global network of creative and practical experts to deliver a wide range of services in virtually every medium, your brand identity and the focus of our work is always crystal clear and designed to make the maximum impact.
- Ultimately, the brand/customer relationship is about making a personal connection, and brands that do not incorporate likeability into their identity are quickly discarded by today’s customers, who know they have a choice. We examine your brand as a customer would experience it, and work with you from the inside out to create the most positive emotion from your customer’s interaction with your brand.
- Change is inevitable, and no long-term relationship between your brand and its customers can exist without adaptability. Ziad and The Bend Group keep their pulse on the market and its trends and fluctuations to always keep your brand timely, topical and of-the-moment.
Ziad Elias Zraikat and The Bend Group find that these four key functions get to the heart of the brand/customer relationship across cultures and boundaries, and use them as the touchstones for their lauded work for clients in the United States, Europe and the Middle East.