GOOD BRANDS CHANGE BEHAVIORS; GREAT BRANDS CHANGE PERCEPTIONS.

Ziad Elias Zraikat

Ziad Elias Zraikat is the visionary executive behind The Bend Group, a global branding and positioning network of marketing, design, media and business professionals that he founded in 2008, as well as CEO of Bend The Box, the philosophy and enviromental design studio within The Bend Group that specializes in select sustainable projects that are personally overseen by Ziad himself.

A true citizen of the world, Ziad calls home some of the world’s most dynamic locales—he is primarily based in Los Angeles, New York, Paris, Bangkok and Amman—and draws on those cities’ singular energies and cultural fabrics to shape his unique creativity.

It is this same fluidity—geographic, creative, and intellectual—that drives the inspiration behind The Bend Group. Through his comprehensive networks of talent and subcontractors, Ziad leads discrete teams of artists, researchers, designers and media experts to create and position memorable and perception-changing brands and introduce cutting-edge concepts into both the consumer market and the advertising industry. Clients have included MD Science (Life Science Nanotechnology), Nuqal Group, Adritec Group International, Dina Shoman, Al Najwa Tourism and Investement Company (NTIC), Karma Investments, Bionova Labs, Jordan Basketball Federation, Ammoun Specialised Hospitals, AJC, and J&P, among others.

Outside from his highly successful and innovative work at The Bend Group, Ziad’s career spans nearly two decades and includes senior positions as chief branding consultant, executive vice president, and deputy CEO in the United States, Europe, the Middle East, and Asia. Following the successful launch of Bionova in New York in 2004, Ziad returned to his hometown of Amman, Jordan, where he was appointed deputy CEO of Aqua Media, the Arab Bank Group’s exclusive marketing and advertising agency. In the Middle East, Ziad’s experience, extensive contacts and complex project management made him a highly sought-after resource for managing and coordinating special events for Amman’s royalty, glitterati and visiting VIPs, including The Royal Court of the Hashemite Kingdom of Jordan, the European Film Festival, ART Sports Channel/Arab Football League Draw VIP Event, and the Nour Al Hussein Foundation, to name but a few.

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Ziad Elias Zraikat