BRANDING

To put it simply, a brand is symbolized by a name which will have a distinctive image, style, attitude etc. The name together with its associated distinguishing characteristics evoke certain associations in the minds of the brand’s clients. The more positive the associations, the stronger the brand and the more solid the brand loyalty.

We at BEND the BOX find that a brand that provides this type of experience entices its audience—your customers—in ways that are sustainable, reliable, and valuable. Our successful strategies will ensure that your brand—like all the great natural wonders of the world—will do more than stand the test of time, they will change the paradigm for everything that comes after it.

SUSTAINABLE BRANDING

Any icon in any industry cannot get to the top without being aware of—and participating in—the world around it. Our clients’ strive for a global audience, and never has it been more important for show that they care about and participate in that audience’s lives. BEND the BOX’s marketing professionals keep their fingers on the pulse of the current climate, and help steer our clients through the sometimes difficult decision-making that must be part of any modern branding strategy.

BEND the BOX knows that the global market is ever changing and key to sustaining your foothold to be constantly aware of the need and opportunity for change. By capitalizing on the right opportunities to branch out, you not only evolve your own function and usefulness in the market, you also benefit and help grow those that have supported you (vendors, audience, etc.), That forms alliances and reinforces your entire structure in return.

STRATEGIC RECOMMENDATION

Any project will begin with a review of the larger competitive and collaborative landscape. Our objective is to focus our thinking for your brand in each of the following areas: Perception, communication, products & services, focus audience, environment and community

BRAND DNA

This is the essence of the brand. It is the combination of emotions, attitudes and behaviors that the brand evokes in the minds of its clients. The brand DNA is composed of the following:

1. Proposition. 2. Values. 3. Personality. 4. Points of Difference

BRAND MAKE-UP

Every time you or your company is in touch with a client, guest or prospect, they should feel your brand breathing. This will include the environment, the image, the smell, the sound, the touch, and even how the phone is answered. Remember, the brand is the sum of your makeup; infuse as many contact areas as possible with your brand essence.

CORPORATE BRANDING

Is the DNA of the company, the promise, the big idea and the expectations that reside in each customer’s mind about the company, its employees, products, and its service offerings. It is a long-term vision for the company and how it operates. It also entails relations with investors, partners, vendors, clients, media, competitors, government and others.

BRAND IDENTITY

The ways in which the Brand DNA is translated into tangible elements. This includes everything from its name and visual appearance to the foundation for marketing and collateral materials (symbol, logo, secondary elements, layouts and fonts, color segmentation/hierarchy, packaging, literature, website design, collaterals, communication, signage’s, etc.)

BRAND ENERGY

Faith in and support of a brand—the kind that leads to a lifelong relationship with your clientele (ultimately, your customer)—must always originate from within your own ranks. You must believe in yourself and ensure that all of your “moving parts” work efficiently together. BEND the BOX conducts top-to-bottom audits of your key personnel and products and makes sure you are constantly maintaining the perception of sincerity in all aspects of your business

IMAGE ARCHITECTURE

A proprietary tool, Image Architecture helps us to create ownable identities for brands that have a distinct place on the cultural and competitive landscape. This methodology embraces the emotional, behavioral, sensory and cultural aspects of the client/guest buying choice, ensuring that the brand platform, marketing programs and collateral materials have a unique voice that both triggers and motivates consumer action.

CONTEXTULAIZATION

The purpose of this exercise is to apply the primary and secondary design elements to a diverse range of relevant applications in order to assess the strength and flexibility of the design. The contextualization stage allows the design team to explore the creative potential of your new identity by simulating a branded world.

MARKETING & ADVERTISING

Any icon in any industry cannot get to the top without being aware of—and participating in—the world around it. Our clients’ strive for a global audience, and never has it been more important for show that they care about and participate in that audience’s lives. BEND the BOX’s marketing professionals keep their fingers on the pulse of the current climate, and help steer our clients through the sometimes difficult decision-making that must be part of any modern branding strategy.

We work on collateral and Communication Adaptation, Choosing Media and environments , Setting Advertising Objective, Developing marketing and Advertising Strategy and Setting the marketing and Advertising Budgets.

CONSULTING

In addition to its branding, design, and image consultancy work with clients ranging from individuals to products, BEND the BOX is also well known for its restructuring consultancy services, and is often called upon to undertake an all-encompassing examination of a client—from its infrastructure, mission statement, public perception, and more.

We undertake an Audit and Analysis to provide a proprietary study of your brand’s vitality and strength, scrutinizing each component in order to asses you and your brand in all its interactions. Secondly, we focus on Research and Development to provide insight into sustainable core decision-making. We execute market research to evaluate your audience’s behavior and attitude towards your brand, and utilize that information to redirect the conversation energy where necessary. Brand Creation (where necessary) and Extension articulates your brand’s vision and values into an action plan that creates and enhances your audience’s attraction and commitment to your brand. Finally, with the exclusive access to the BEND Group’s global network of top-tier creative professionals and subcontractors, we activate our Design capabilities to create tangible manifestations of your brand in any media that is required.